amsterdam-based design lead & creative director with 25 years of experience

I love creating environments where creativity thrives within a framework of logic and structure. With a career spanning senior design lead roles at Ace & Tate, G-Star RAW, and Nike, and collaborations with brands like The North Face, Armed Angels, and Westerpark, my experience is both diverse and deep. My approach to design is analytical and consumer-centric, viewing it as problem-solving through the use of data, consumer insights, and brand principles. As an empathetic design lead, I cultivate teams that function seamlessly, integrating individual talents into cohesive, creative outputs. I am committed to achieving business goals through effective, impactful design.