amsterdam-based design lead & creative director with 25 years of experience

I love creating environments where creativity thrives within a framework of logic and structure. With a career spanning senior design lead roles at Ace & Tate, G-Star RAW, and Nike, and collaborations with brands like The North Face, Armed Angels, and Westerpark, my experience is both diverse and deep. My approach to design is analytical and consumer-centric, viewing it as problem-solving through the use of data, consumer insights, and brand principles. As an empathetic design lead, I cultivate teams that function seamlessly, integrating individual talents into cohesive, creative outputs. I am committed to achieving business goals through effective, impactful design.

ACE & TATE - “BRING ON THE SUN” CAMPAIGN
2021
G-STAR RAW - ELWOOD X25
2016
ACE & TATE X POLLY NOR COLLAB
2023
The North Face - NSE D2
2023
ACE & TATE “A FRAME FOR EVERY FACE” CAMPAIGN
2021
ACE & TATE X BYBORRE
2023
ACE & TATE - RETAIL DESIGN
2023
THE NORTH FACE - NSE D1
2023
G-STAR RAW X RIJKSSTUDIO
2017
ACE & TATE - SPRING/SUMMER 23 COLLECTION
2023
ACE & TATE X GANNI
2023
ACE & TATE “ALL EYES ON ME” CAMPAIGN
2022
G-STAR RAW - RAW FOR THE OCEANS
2016
THE NORTH FACE - GRAPHICS
2024
ACE & TATE X AHLUWALIA
2023
ACE & TATE X DEPOT
2023